For Salty Stone Distillery, we took inspiration from pop art icon Takashi Murakami to craft a label that wasn't just visually striking but also business-effective.

Our approach? A double-sided label, viewable both externally and through the clear spirit of the bottle.

The result wasn't just a visual delight but also a business win, with the label driving significant attention and multiple reorders.

This project underscores the power of innovative label design in driving brand success.

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