Looking for tips on making your label mesh with your brand? Check out our article for a practical look at branding tips.
Brand value and perception affect the buying decisions of 59% of shoppers. If you want your business to succeed, you must find several ways to boost your brand.
Effective branding requires consistency across the various departments of the business. Consistency must be seen in your customer service, product design, and labels. If your label matches your brand, you’ll achieve consistency and improve your brand's value.
Matching your label with your branding isn’t as easy as it seems. Here are branding tips to get you started.
Understand Your Customers
The first step is knowing the preferences, habits, and dislikes of your customers. If you know what they like, you’ll easily design labels that are consistent with your brand.
You need to know their geographical location, ethnicity, gender, age, and income. Any attribute that can define your customers should be examined. It's also good to know your competition and what they're doing to attract customers.
You can understand your customers by studying your competitors. If your competitors are using inferior packaging, you can fill that void by creating better labelling. As a result, conducting a market survey is essential.
You need to know the right type of label sizes. The size will depend on the type of your products and your target audience.
Label sizes run into the hundreds, and you can be flexible when choosing yours. Before you decide, you should know the popular label sizes because you want to go with the trend. The packaging size also determines how much information you can display on your label.
It's also important to know the objectives of your label and brand matching exercise. If your aim is to create a memorable package, then you may go for something conspicuous. On the other hand, informative labels usually take up a small space on the package.
Select the Right Material
The chosen material should be something that is affordable, attractive, and durable. Fortunately, there are multiple label materials that you can use. You’ll need to consider a number of things when picking your label materials.
The purpose of your label material may be to protect the packaging from damage. For instance, you can use a waterproof material to prevent water from entering the package. Therefore, you must consider your package's intended use before you choose the label material.
Your brand needs to stand out for it to be noticed. One great way of achieving this is by using unique label materials. The material should catch the eye of your customers.
Some businesses include additional layers of material in their packaging. These additional layers can be made of foil or kraft. It’d also help if you used high-quality materials, especially those believed to be expensive.
Compatible With Container
Your package's container has a unique body and size, and the chosen material should highlight these features. For instance, if your brand uses glass packaging, then your labels should also have glass materials.
On the other hand, some companies use plastic packaging for their products. These companies should use plastic labels to match their brand and labelling.
Use the Right Colours
Your customers may associate a certain colour with your brand. For instance, people associate the red colour with the Coca-Cola brand. On the other hand, UPS is commonly associated with the brown colour.
It’s important to choose label colours that compliment your brand. Your brand's main colour should be visible on the label, although you can add other colours. Since people can form an opinion of your brand based on colour alone, it’ll help if you choose a persuasive colour.
Before you choose the colour pattern, you must know the common beliefs about colour. If you see red colour, you are likely to think of excitement and love. Similarly, purple often indicates luxury and wealth.
Using green labels will show your commitment to green energy and nature conservation. At the same time, if you want to show fun and laughter, you should use yellow.
Therefore, your ultimate choice of colours depends on your products and the type of customers. It's also a good idea to limit the number of colours to increase emphasis.
Work on the Shape
The shape also plays a critical role in creating memorable first impressions. If you use a round shape, you’ll be displaying kindness, care, and warmth. On the other hand, straight shapes will indicate expertise, authenticity, and stability.
Consequently, the shape of your label should communicate the benefits of your products. Your marketing techniques will now be in sync since this is what your branding campaign is already doing.
Get a Template
You can design the label from scratch or use a standard template from the internet or a local supplier. If you decide to use a template from a supplier, you must pay special attention to the dimensions. Simple mismatches will become conspicuous once you print the label.
Find a reliable company that offers quality label design templates to choose one that fits your needs and branding style.
Get the Canvas
The display medium determines the dimensions and the type of canvas. Print labels require a different canvas from website labels. Nevertheless, you must have a firm grasp of the artwork required to work on the canvas.
Canvas designers use overlaps and folds to create wrap-around labels. This creative design is memorable and shows uniqueness. It can be even more effective if you get the measurements right.
If the measurements of the label and the canvas do not match, some information will be left out. Consequently, the label should leave margins of about one inch on all sides of the canvas. This ensures that the entire label fits inside the canvas.
Reach out to a company that sells high-quality materials for label design and printing at an affordable price.
Design the Label
As indicated above, the label must be unique and bring out the best of your brand. People should instantly recognise your brand when they see your label. As a result, you must incorporate various elements of your brand into the label.
The most important elements are images of your products. You must carefully include your brand's images and pictures in the label design.
This job is better left to a professional graphic designer. The designer may know how to include popular aspects of your brand in the label design. They should be creative but follow your instructions.
Create the Perfect Message
The next task is to create an inspiring sales message. This is where your content creation skills become important. You must craft a message that catches the attention of your potential clients.
Before you craft your message, you must understand the aspirations of your clients. People will buy your products because they need them and not because you are selling them. Consequently, your label message should try to promise solutions to the customer.
What do customers usually expect from your brand? This expectation is what will appear on your label. As a result, you must put yourself in the shoes of your clients.
The message should pick the most important benefits of the product. This is the unique selling point of your products.
Know Your Competition
Your brand is competing with other brands for the same customers. Defeating your competitors requires labelling that’s consistent with your branding style.
The best way to do this is to find how your labelling can go viral. This can happen if you hijack a trending topic. You’ll then create a labelling message that promotes the current trends and your brand at the same time.
Bring Everything Together
The last action is to bring everything together and design your label. Before you design the label, there are some essentials that you must check.
Product Name: The label can also show the type and quantity of ingredients that you used to manufacture a product. This is not a requirement for most products, but clients certainly will be happy to know such information. You can list the ingredients in any order as long as you include all of them.
Ingredients: Clients may decide to get additional information concerning your products. Therefore, you must include your contact details such as website, email, and phone numbers on your label.
Contact Details: You must indicate the weight of the label on the package. This also shows the net weight of the product.
Weight: The name of the product should be visible on your label.
You must bring all these elements together to create your new label.
Use these Branding Tips to Design Your Labels
Simple things such as better label design can improve your brand's visibility. It’s essential to have a consistent branding message across your products and marketing messages. That’s why you should follow these branding tips to design a label that matches your brand.
Contact us today for all your label design and production services at an affordable price.