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What Is Flexible Packaging?

What Is Flexible Packaging?
Using flexible packaging is a great way to save your business money while also saving the environment. Click here for more information.

Europe has committed to reducing packaging wastes by 55% by 2025. With that date looming up close, manufacturers and businesses are figuring out how to contribute more effectively to the environment.

But for many companies, the cost of 'going' green is so expensive that it seriously hampers any return on investment. After all, sustainability can seem like a chore if you're not making any money out of it.

That's where flexible packaging comes in. This growing trend is the answer to efficient, budget-friendly production that also helps save the environment.

Want to learn how you can utilize this fantastic solution for your business today? Keep reading.

What Is Flexible Packaging?

This term refers to packaging that comes without a fixed shape or form. It can be used to hold items of various kinds and consistencies, including goods, solids, pastes, and even powders. The finished product is used as a bag, pouch, pot, and other kinds of containers.

The great thing about flexible packaging design is that it incorporates a whole host of materials, including foil, paper, and plastic. 

We see this kind of product packaging in many forms in daily life. Juice pouches, bags of crisps, cereal bags, and more are examples of flexibly packaged products.

Flexible packaging provides a great alternative to traditional forms of packaging. Learn about the key differences below.

Flexible Packaging vs. Rigid Packaging


The main kinds of packaging available in the market are rigid and flexible. Both are viable options, although each has been developed for specific types of products and items.

Let's take a look at each of them.

Rigid Packaging

A more traditional kind of package, rigid packaging consists of forms that are more fixed and uncompromising. You would have seen rigid packaging in many forms—for example, moving boxes, containers—and it is excellent to package delicate products in nature.

The primary materials used include glass, metals, and wood. Thus, it can be bulkier and heavier compared to its flexible packaging counterpart. In addition, it is hard to recycle and customize.

Ultimately, this packaging cannot be easily deformed and biodegraded. Thus, it can contribute negatively to sustainable systems.

Flexible Packaging

Materials used for flexible packaging are typically lightweight and include foam and aluminum foil. They rarely occupy space and are lightweight and easy to move around.

Manufacturers are starting to switch to flexible packaging because there are fewer overall costs involved in the transport and storage of goods.

Another benefit is that it is easier on the environment, as flexible packaging is quickly recycled.

What Are the Kinds of Flexible Packaging Available?


If you're looking to expand the variety of products in your brand, go with flexible packaging. It is the most effective way to apply one packaging strategy to various sizes of products.

Let's take a look at the main types of this solution out there.


You can choose to go with twist wrapping or flow wrapping. The multiple applications make it a versatile product that has different applications.

For example, flow wrap can hold irregular-sized or solid goods in transparent or printed plastic. You would have seen this wrapping for hard drives, cutlery, hairbrushes, makeup sponges, and more.


The most popular kinds of flexible pouches are pillow and stand-up pouches. They can be used for liquid, solid, and food products with ease, as they have a high degree of sealing and product protection.


This smaller pouch is essential for numerous products, including household, medical-grade, and cosmetic items. These packages come crimped on three sides, with a seal on the top.


Lidding is typically used to contain liquid and food items like cosmetics, spreads, jams, and more. It is a crucial hygiene marker and product protector.

The benefit of flexible kidding products is to peel and reseal permanent and rigid sealing options. Thus, this product has applications in a wide variety of settings.

Why Is Flexible Packaging Eco-Friendly?

This packaging option is beneficial for the environment while helping your business save money in the long run. The main reasons flexible packaging is a sustainable alternative is:

  • It reduces food waste (which leads to less food being spoiled)
  • Fewer resources are used for its manufacture (which reduces the consumption of energy resources)
  • Relatively more minor contribution to landfill waste and gases
  • Reduces carbon footprint, greenhouse gas emissions, water, and fossil fuel usage
  • It can be recycled, reused, and upcycled

This solution is genuinely innovative and has the potential to answer many of Europe's packaging waste problems.

What Are Some Other Benefits of This Packaging?


In addition to being extraordinarily eco-efficient and sustainable, flexible packaging also comes with other benefits for your business. Some of these include the following:

  • Improved durability and flexibility
  • More printing options for businesses
  • Significant savings on transport, storage, and materials
  • A wide range of applications
  • Easier for customers to use
  • Overall more cost-effective
  • Keeps food safe and preserved for longer

Because of the number of ways flexible packaging can be used, it has been adopted by numerous industries. It is used to package food and beverages, gaming equipment, tools and utensils, fashion and cosmetic products, pharmaceutical and agricultural products, and more.

Flexible Packaging Is the Answer to Your Environment and Budget Needs

Flexible packaging is one of the most versatile tools out there. Businesses can utilize this eco-friendly solution while contributing to the environment as well as their brand image.

It truly is the best packing option for companies wishing to stand out in the space and keep up to date with technology and innovation.

If you're interested in flexible packaging and other package products, be sure to check out LabelProfi. We offer state-of-the-art options that will have your packaging needs covered.

Want to try out flexible packaging for your products? Click here to order a free sample today!


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