Product packaging design is essential to the success of your small business. Check out this guide to the product packaging for small business owners.
The image that your brand presents can have a significant impact on its overall success. After all, there’s a reason why most successful organisations take branding so seriously.
Part of this responsibility includes properly designing your product packaging. For those who aren’t quite sure where to start, we’ve got all the information that you need to keep in mind.
Let’s take a look at everything you need to know about product packaging design.
Have a Strong Understanding Of Your Audience
In order for your packaging to be as effective as possible, you need to have a comprehensive understanding of your target demographic. As you might guess, what appeals to a six-year-old boy might not be ideal when targeting women in their 50s.
To elaborate, you need to consider attributes like colour, size, and font choice. The appearance of your packaging should accurately reflect both the product it contains and the overall image that your brand presents.
To help clarify this, let’s assume that you own a small auto parts company. More than likely, your target demographic will be primarily focused on men over the age of 30.
This means that using pink boxes with wispy fonts (such as something you might find used for skin care products) won’t be the ideal choice when it comes to packaging.
So, the better you understand your audience, the more efficiently you will be able to appeal to them.
Factor in the Unboxing Experience
Interestingly, many business owners tend to overlook how important the unboxing experience is for someone who has purchased a product.
A prime example of high-quality packaging is the way that Apple packages its products. The company is well known for being effective at ensuring that unboxing is a highly satisfying experience.
In fact, many people have begun to create content on social media focused on unboxing new Apple products and similar electronics.
Fortunately, achieving this is relatively straightforward. One of the most efficient ways to do so is to add personal touches to your product packaging.
This could include a handwritten thank-you note, manuals that include custom artwork, etc.
While the appropriate options will heavily depend on the industry you work in, the principle remains the same. Opening the package should be both a unique and enjoyable experience that encourages your audience to purchase additional products in the future.
Material Choice Plays a Large Role
Using a cheap material for your product packaging will give off the impression that your products are of low quality. Unfortunately, this is true even if it is blatantly obvious that your products are outstanding. However, the perceived quality of a customer’s purchase isn’t the only factor to consider here.
Companies that strive for sustainability when it comes to material choice will go a long way in terms of overall customer satisfaction. This is particularly true now that reducing environmental impact is something that is in the spotlight. Getting started down the right path is simple. When possible, recyclable and sustainable packaging should be used. Possibilities include starch loose-fill chips, corrugated cardboard, etc.
The material you use should be free of hazardous chemicals. Of course, your packaging material should also have a minimal impact on the environment during disposal.
Take Steps to Minimise Waste
Minimising waste is just as important as choosing the right material. This can be accomplished in one primary way:
Avoid oversizing your packaging
Entrepreneurs often overlook the impact of oversized packaging. Not only does it make the product feel more cumbersome, but it also creates additional waste.
Most consumers don’t want to find themselves throwing away an abundance of booklets, boxes, etc.
Limiting the size when you package products for your business will also save you money. The fewer materials you need, the less you have to spend on the packaging process.
This is especially important for small businesses. These companies typically do not have a large budget to work with, and saving money at every turn is essential.
Using a Captivating Design
The average person likely sees hundreds (or even thousands) of product packages within a single day. Unless they already know what brand they are looking for, it’s up to the design of the package to get their attention.
To get started, both the colours and overall message of your product package need to align with consumer interests. As previously mentioned, having a strong understanding of your audience will help ensure you make the right decision.
In general, customers should be able to immediately get an idea of what your company is about within seconds of seeing your product package.
Your responsibilities don’t stop here, though. The shape and functionality of the packaging itself is a crucial attribute to keep in mind. This will allow your business to provide an experience that your audience is anticipating.
For instance, a company that sells a sports drink should create a container that is easy to hold and transport. Selling this product in a large, bulky bottle likely isn’t in the best interest of the business.
Proper Product Packaging Is Essential
Although it might seem difficult to handle, it’s not as complicated as you may first believe. The above guidelines will help ensure that your small business product packaging design is ideal for your audience.
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