Label design and prepress

General prepress guidelines for both printing technologies (digital and flexographic printing):

  • Files must be submitted in PDF, AI or CDR format.
  • The size of the graphic must correspond with the size of the label.
  • When the graphic in the file is printed to the outmost margins, a bleed + 3mm must be added.
  • For die cutting purposes, add crop marks.
  • If the shape of the label is irregular, add crop marks in vector form (PDF, AI, CDR).
  • The distance between texts and logos and crop marks should be at least 3mm.
  • Raster graphics (images, textures) have to be created in sufficient resolution (300dpi); if needed, you should also process them in raster graphics computer programs (Adobe Photoshop, Corel Photo-Paint).
  • If possible, use vector graphics (logos, texts, lines, geometric shapes, symbols); process them in vector graphics computer programs (Adobe Illustrator, Adobe InDesign, CorelDraw, Quark Press).
  • Convert the texts to curves or send us the font.
  • If the label is printed onto a metallized or transparent substrate, we can intensify the print by putting a spot color under the whole or a part of the design, which will serve as a white basis in print.
  • In case of partial UV varnishing of the label, it is vital to mark the surfaces of the graphic which will undergo such varnishing. It is recommended that the elements for varnishing are in vector form and marked with a separate SPOT color (named 'spot varnish', e.g.). A plate for spot varnishing is then made according to the vector graphic.
  • In cases of hot foil and screen printing, the prepress procedure is identical to spot varnishing.

Among other things, high quality label production requires a suitable printing file. 

The best choice is always PDF.

In terms of prepress, digital label printing requires the following:

  • The die-cutting contour must be marked with a separate (SPOT) color.
  • The ideal color model for digital printing is CMYK+W. However, with our superior printing technology, we can imitate up to 85 % of SPOT colors in the PANTONE color space. The press automatically converts files, sent in RGB color space, to CMYK color model.
  • In some cases, unwanted color deviations can occur in the conversion process, which is why we advise you to initially design your graphics in the CMYK color space.

When preparing files for flexographic printing, keep the following in mind:

  • The texts should include as few primary colors as possible.
  • We accept printing files in CMYK or SPOT color spaces.
  • Coverage of each individual color should always exceed 5 %.
  • The raster transitions should range from 5 to 95%..
  • In order to avoid color deviations, the SPOT colors must be appropriately marked in the printing file.

To successfully process your order, we need the following pieces of information:

  • label length;
  • label width;
  • quantity;
  • number of variations;
  • color space;
  • substrate;
  • adhesive;
  • label winding direction;
  • inner diameter of the roll core;
  • number of labels per roll;
  • corner radius of the label;
  • type of finishing:
    • UV varnish,
    • spot varnish,
    • lamination,
    • cold foil,
    • gold foil,
    • screen printing,
    • embossing.